Uses information technology, audience research, and analytical techniques to identify media usage trends and presentation styles impactful to target audiences; providing expertise on international media markets to inform Department strategy.
Develops goals, objectives, and evaluation strategies to measure the impact of GPA/RA/AN/MM programs on international public opinion, awareness, and favorability toward U.S. policies.
Plans work for subordinates, sets and adjusts short-term priorities, prepares schedules, and assigns tasks based on priority, difficulty, and employee capability.
Maintains liaison with senior-level Department officials and stakeholders within and outside the Department and U.S. Government to improve products and services and establish effective working relationships.
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